Qualitative & quantitative market research consulting
Trusted advisory | Smart research design | Human-first fieldwork | Compelling storytelling
Allen’s 20-year background spans every layer of product & service ecosystems—from retail shopping to cloud platforms and enterprise workflows to consumer UX, AI‑enabled tools, video games, and smart device experiences. Across roles at STRAT7 Incite, Kantar, and Lexicon, he’s consistently operated as a research leader and human-first, hands-on moderator trusted by top brands.
Allen has led large‑scale, multi‑phase programs for Microsoft, Google, Lenovo, Intel, Honda, Lowe’s, Alaska Airlines, and Tangerine, regularly interviewing every flavor of audience from B2B (CTOs, ITDMs/BDMs, Devs, IWs, FLWs, & SMBs) to consumer (gamers, sports enthusiasts, content creators, retail shoppers, and DIY homeowners).
Expertise:
Customer journey mapping
Purchase path (Consumer & B2B, incl. AI, cloud, security, SaaS / IaaS)
Branding, messaging, naming
UX & CX in a variety of ecosystems / platforms - AI focused (search, productivity tools, and features for FLWs & enterprise managers)
Pricing, willingness to pay for features / add-ons
Product feature prioritization and impact
TESTIMONIALS
"This work and the deliverables has helped and will continue to help our teams across markets understand one another, which will inform designs that are critical to local success."
User Experience Principal Engineer, Major Automotive Manufacturer
"Allen‘s journey work helped us empathize with our customers, instrumental in identifying features & functions to build into our platform and thereby additional revenue opportunities."
Senior Market Research Manager, Healthcare Tech / SaaS
"Your insight into our segmentation was brilliant and has been adopted from top of the org down. Very, very happy with the entire process."